THIS POST IS SPONSORED BY MAD-STYLE.
When it comes to shooting street style in New York City, there are a thousand and one locations to choose from. What can make it fun even after living here for almost twelve years (this coming January), are the random serendipitous moments that still occur while out and about looking for something different than the norm. Initially, with this red, black and white outfit, I wanted to shoot it in contrast to a very minimal backdrop, but when we started to work the photos didn't look right. When I don't feel something when immediately looking at the image, I move on to something else. It's a strange creative vision, and I always can put together what the final image will look like, even before post-production. After walking around I stumbled upon this beautiful red Vespa and thought it would go well with the red light trench in this look. Plus, I knew it was a setting that didn't look like the typical NYC street style background with taxis and skyscrapers, it really reminded of Italy and just knew it was going to be a great location to shoot in in tune with the outfit. So in today's post, I'm sharing my tricks of the trade on how to find amazing locations, no matter where you are in the world and how you can make it look like any setting you'd like.
1. DO YOUR HOMEWORK
No matter where you're located, be sure to do a little scouting beforehand. It's not only going to help you get inspiration from that within itself, but it'll also get you familiarized with your setting and how you want to shoot. Of course, you're not going to learn everything in one sitting so take it in stride and at least pick a few places you're interested in as the location for your photo shoot. Also, in terms of street style, be sure to also do your homework! Don't schlep together an outfit and call it style. Learn the different eras of fashion, the latest trends, and more to get a deeper knowledge of what you're working with and this will help expand your range of locations/settings as well.
2. STAY CLOSE TO HOME
Helmut Newton never really did shoots far from walking distance wherever he was. And he proved that you don't have to travel far and wide to create incredible photographs. I completely agree. Yes, it's amazing to go to places you've always dreamed about and documenting them with your own eyes, but to me, if you can create strong images near wherever you are, that says a lot over those that need exotic and far travel destinations to create "amazing" images. Because let's face it, nowadays with the quality of the iPhone, anyone that travels to somewhere like this will more than likely be able to create a decent picture. So, I feel in order to be good at location scouting, you should be able to shoot wherever, and more especially very close by.
3. DON'T BE AFRAID TO GET LOST
No matter how much content I've created, I will occasionally run out of steam and won't feel as confident about my direction in terms of street style shoots. In which case, I just don't have as much of a detailed plan and will literally take whichever direction the wind takes me. In this outfit, when I happened to run into this cute red Vespa, it was as if it were meant to happen that way. I don't mean to sound cheesy, but you'll feel the magic in the air while creating something more than just a 'snapshot'. I have to say some of my most memorable shoots ended in serendipity so seriously, don't be scared to wander off the grid.
4. CREATE A STORY
And not just any story, a real authentic one. As cute as outfit posts can be, being a writer and someone who is hungrily willing and able to read anything, I crave more than a 100-word post about some fashion blogger's look. Bring a feeling to the table. It can be any emotion you want, but to me, fashion & style has a lot to do with expression and I think it's quite important to exert how you feel, either in words, photos, outfits, whatever you're trying to evoke, it should have the person who's looking at your work feel SOMETHING. Don't be shy to talk more about how you feel about anything! You can incorporate that with looks and locations and make it of more substance this way. I mean, who doesn't love a good story, right?
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